**Originally published in 2015. Updated for today’s landscape.**
When this post first came out, digital marketing was already taking off—but a lot has changed in the last 10 years. One thing that hasn’t? These five stats are still highly relevant for marketers looking to get an edge in a crowded, fast-moving digital world.
Here’s a quick refresher—with a 2025 twist.
#1 - 90% of consumers research products online before making a purchase
This hasn’t changed much since 2015, and it probably won’t. Whether it’s checking reviews, watching demos, or comparing prices, shoppers go online first.
Why it matters:
Your digital presence is your first impression. If your website isn’t polished, informative, and easy to find, you’re already behind.
#2 - Over 90% of online experiences still start with a search engine
Search remains dominant. Even with apps, voice assistants, and AI chat, Google is still where most people start when they’re curious or ready to buy.
Why it matters:
SEO isn’t optional. Make sure your content is optimized and helpful, and that it answers real questions people are asking.
#3 - YouTube is still the second largest search engine
In 2025, YouTube remains a monster—people use it to learn, shop, solve problems, and get inspired. It's not just a social network; it’s where people search for answers.
Why it matters:
If you’re not using video to support your content strategy, you’re missing a big opportunity. Bonus: YouTube videos also help with Google rankings.
#4 - 91% of people unsubscribe from emails they don’t like
Email is one of the highest-ROI digital channels, but it comes with a catch: it has to be good. No one wants to open boring, irrelevant emails.
Why it matters:
Focus on quality, not quantity. Segment your list. Write like a human. Make it worth opening.
#5 - Mobile now accounts for 60–70% of digital traffic
Back in 2015, mobile was already rising fast. Today, it's dominant. People browse, shop, and read on their phones—sometimes exclusively.
Why it matters:
If your site doesn’t load fast or look good on a phone, you’re going to lose business. Period.
Final Thoughts
These stats might not be “breaking news,” but that’s the point. They're the digital marketing basics that still matter—maybe more than ever. If you’re doing these five things right, you’re ahead of most. If you’re not, it’s never too late to fix it.
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